Video Despacito

Reaching 3 billion views after more than 200 days, "Despacito" became the most viewed song on YouTube history …

With over 3 billion views on YouTube - the most in the history of the music video, "Despacito" is a combination of the core elements needed in any marketing campaign.
On August 4th, the music video "Despacito", performed by Puerto Rican artists, Luis Fonsi and Daddy Yankee, became the most viewed video in YouTube history with nearly 3 billion views (excluding more than 400 million The remix video version with Justin Bieber).

It also earned the title as the fastest-rising track in history, reaching 3 billion views in just over 200 days (the song was posted to YouTube on January 12, 1977). At the same time, "Despacito" is also the most popular YouTube video and is the most viewed music video in 2017 in more than 40 countries.

From the incredible success of this song, in addition to the specific musical element, there are many lessons that many big brands and trademarks can learn from.

First of all, it’s the advantageous launch of "Despacito". Not only is it sung in Spanish, but the reggaeton is also covered in "Despacito" - it originates from Jamaica and developed in Puerto Rico as well as has long been popular in Latin America but occasionally make a breakthrough in the English music world.

Video marketing
Video Marketing
Thus, the timely launch according to the "indigenous theory" (assuming that local residents are superior to immigrants) and the issues surrounding immigrants boom around the world , which contributes to the ‘spread’ of this song at a rapid pace. The song became even more special after the announcement and events of US immigrant made by Donald Trump, according to the New York Times.