Owing to its massive amount of users, enormous database and great targeting ability, Facebook is becoming an increasingly popular marketing choice. To gain success in business marketing on Facebook, there are tactics you have to learn before rushing to action. No one runs a radio ad on the television, so Facebook is also suitable for particular ways of advertising. Check the list below for things you should learn by heart in this business area.

1. Set a clear goal and sharpen your strategy.

Needless to say, you have to set targets for using Facebook in marketing, and an adequate strategy to achieve those targets. For instance, if a coffee shop using Facebook marketing decides that its goal is to raise the sales by 10% in the next 6 months, they have to come up with a suitable strategy, including:
  • Updating a new post every early morning with new, striking information of the day to attract viewers. The post can also include coupon code or other kinds of incentive.
  • Asking customers for permission to post the photos of theirs enjoying coffee at the shop
  • Encouraging customers to check-in for 10% sale
Having a goal and specific strategy encourage the business to invest more time and thinking in Facebook marketing, as well as guide its actions for the long term.
Facebook is the new destination of advertisers - Photo Credit: feathersoft.com

2. Do not just focus on selling

In many people's view, Facebook is a social media page just for fun. So if you want to turn Facebook into a marketing tool, you have to do so tactfully. Successful Facebook advertisers are businesses who know how to join conversations, become parts of a community instead of making constant efforts just to sell products.