“Mobile marketing is on the rise and here we will show you how to be successful in it”
In definition, mobile marketing is a digital marketing strategy with a use of multimedia channels and aimed to reach the customer on their mobile devices such as smartphone or tablet. The common channels include a website, email, SMS, MMS and app.


Now is the century for marketers to take advantage of the mobile device as well as marketing successful via a mobile app. By maximizing mobile app’s impact on marketing strategy, it can be a great support for business purpose, driving engagement and e-commerce extending. However, it needs an entire process from development steps to implementation strategy to completely control the positive role of mobile in marketing.