“Find out the star players in native advertising right now to innovate the way you launch your advertisements”

Native advertising is now the world’s fastest growing media channel. The reasons behind this soar of popularity are well-documented: a disappointment in traditional banner click-through rate, print ads’ revenue’s declination, and the growing need for ad blockers.

This is when native advertising comes into play: a less intrusive and well-matched with the form of users’ experience. Hearst Publishing, a star player which boasts 300 magazine titles, reveals that Harper’s Bazaar achieved an impressive click-through rate of 1.5%, with native advertising, in comparison with traditional ads’ 0.1%, which is a phenomenal uplift.