Why does email go to inbox? And why not?

"How should I do to not let my emails to spam?" is probably the most frequently asked question about email marketing? Going to the inbox or spam does not depend on your own desire, and there is not always a single answer for it.


Before we talk about why e-mails come to inbox/spam, we need to understand the cause of this situation.

How horrible is a spamming email?

What is a spam email? Surely everyone knows that email is sent to you without your permission. If you have allowed the other party to send it, then it is good or bad may not lie in the category of spam anymore and you can unsubscribe (at any time). But why do we have to give permission to make things to be complicated? Can we just receive all sent emails?

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